The Challenge

The Deschutes River is one of the premier fishing locations for Steelhead in the country. Fisherman from all around the world plan trips to the Deschutes and the local fishing guide is the key to a successful trip. Our challenge was to help one guide stand out in a saturated market.

“Fishing is the great occasion when we may return to the fine simplicity of our forefathers.”
Herbert Hoover

What We Did

We created collateral material for the largest fisherman’s expo in the Pacific North West. The flyfishing industry is a boys club where word of mouth is king. Our client Todd Rettman was an expert guide with over 25 years of experience. We cut through the noise of competing guides and focused on the story that the fisherman were dreaming of.

How We Did It

Catching a Steelhead on the Deschutes River is a badge of honor. That’s why when we helped expert fly fishing guide Todd Rettmann create a piece for his business, we created a special badge for the Deschutes River. We highlighted the Steelhead you wanted to catch on the river you dreamed of fishing. All you needed was a guide and Todd was your man!

“TIGHT LINES” – Todd Rettmann